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Creating a Great Logo

One of the most difficult parts of designing a new website or starting a new business is creating a great logo. A great logo presents an image for your business which can mean success or failure with a client. In this article, I’m going to break down the tips and hints I think are necessary to design a great logo and build an image which will work well for your business. To achieve this goal, I’m going to use a couple different logos and break them down into the elements which make them successful.

We’re going to focus on building a logo for a business, but the same techniques can be used to build a logo for a website, a campaign, or a new project.

Business Information

When you start out to create your logo, you need to know some information about your business. For this article, I’m going to explore creating a logo for Explore Startups, a website which provides free business ideas, free business plans, and entrepreneurship articles on how to start your own business.

1. Business/Product/Service Name: ExploreStartups.com

2. Business Slogan: Find Your New Business

3. Feelings Conveyed: Seeking out your new business, adventure, starting out, professional

4. Contemporary / Traditional / Elegant: Contemporary

5. Color Scheme: Dark Red & Dark Green, Blues

6. Preferred Fonts: None ...

By Jeremy Reis on Thursday, July 10, 2008 in Entrepreneurship

Certified MBA: Should Grads Get Certified?

As a recent MBA graduate, I have the fortunate experience of having the degree fresh in my mind. I interacted with a variety of people over the last two years with various experiences, strengths, and weaknesses. I went to The Ohio State University for my MBA, but have many friends who received their MBA from schools ranging from a top 5 school to University of Phoenix. I run a business and am looking at different career opportunities and wondered, "does an MBA certification make sense?"

I am a web technologist at heart and the MBA doesn't appear to carry much weight with hiring managers in the IT field. Most of them seem to appreciate it, but it doesn't seem to add to the scorecard in the hiring process. With such a large number of MBA graduates each year and a wide disparity in the education they receive, does it make sense to certify MBA grads with a standardized exam? Will this give employers a method to objectively review candidates?

We all know every MBA is not the same. You get a different experience depending on the school you go to, whether or not it is online, if you go full-time or part-time, and even the groups you are placed in (or choose). Some of the most intelligent and creative guys I know that went for an MBA did an online MBA one due to circumstances in their lives, however, these still are some of the most creative and intelligent business people I know. Would an MBA certification help them get ahead?

Why Get Your MBA?

In determining whether or not an MBA certification would be helpful, let's look at why people receive an MBA. People typically fall into one of these categories: career change, ladder climb, or status changer.

Career Change: many of the people I met (especially the ...

By Jeremy Reis on Thursday, July 03, 2008 in Entrepreneurship

HelpThat.com: Get Your Questions Answered

I have been working this week on a new site: HelpThat.com. HelpThat is a general questions and answers site.

HelpThat.com will help you get your questions answered by allowing you to post your questions for free for experts to respond to. It is a free way to get your questions answered in any number of topics. With HelpThat.com, you can:

Ask a Question

Ask a question to the community of experts on HelpThat.com. You can ask just about anything - and provide tags which will help people find your question and the answers other members of the community will provide.

Answer a Question

Share all those nuggets of wisdom you've collected over the years. HelpThat.com has a points system that allows people to assign a number of points to a question which you will be awarded with the best answer provided to a question. You have information other people need!

Discover Knowledge

Browse questions and answers from the HelpThat.com community. Learn what other people want to know and the information others can provide. Reading questions and answers on HelpThat.com will provide you insights into the global community and those around you.

By Jeremy Reis on Friday, April 11, 2008 in Entrepreneurship